bktherula

BKTHERULA is a fearless force in alternative hip-hop, forging a lane entirely her own. With hypnotic flows, ethereal melodies, and genre-blurring experimentation, the Atlanta native creates music that feels instinctual, transcendent, and emotionally raw. Since breaking out with her viral 2019 single “Left Right”, she’s moved fluidly through cloud rap, melodic trap, punk-infused R&B, and avant-garde sounds—all while staying rooted in her truth as a visionary artist.

Raised in Atlanta’s underground scene, BK uploaded her first tracks to SoundCloud at just 13 and was commanding local stages by 16. Her devotion to constant evolution has earned her over 395 million global streams, and a dedicated fanbase who sees her as both muse and mirror. “I’m continuously changing my swags, doing the unheard, and dominating every new field I discover,” she says. “I believe I’m the first of my kind. First to rap like this, first to walk like this, and first to talk like this.”

BK’s queerness isn’t a statement—it’s her reality. “It’s instinctual. It’s just who I am,” she shares. Her music and visuals reflect her lived experience, often resonating deeply with LGBTQ+ fans. “I’m more than blessed for the support from my queer fans, and I would say to them: never idolize anyone or anything. Just love yourself fully first.”

Her projects, LVL5 P1 and LVL5 P2, marked a new chapter in her artistry—pairing boundary-pushing production with emotional depth. Now, she just unveiled her most ambitious and soul-baring album to date: LUCY, a bold step into deeper self-discovery, spiritual exploration, and artistic clarity.

BK’s meteoric rise includes major milestones: a 2024 Forbes 30 Under 30 nod, festival performances at Rolling Loud (New York, California, Miami), and back-to-back appearances at Lyrical Lemonade’s Summer Smash. She’s toured Europe with Ice Spice on her Y2K! World Tour, joined PinkPantheress’ Capable of Love Tour, and expanded her global reach with a recent mini Australian tour. Her brand collaborations include ASICS, Skullcandy, Google Pixel x FADER, and the GRAMMYs, where she also launched a standout merch capsule.

As 2025 unfolds, BKTHERULA stands at the forefront of a generation redefining genre, identity, and sound. LUCY is a statement of growth—artistically and personally—that cements her as one of today’s most compelling and innovative voices. BK isn’t just part of the next wave—she is the wave. And she’s only just getting started.

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