Cherub

Music Farm Productions Present

Cherub

Ghost Beach, Gibbz

Thu, September 25, 2014

Doors: 8:00 pm / Show: 9:00 pm

Music Farm Columbia

Columbia, SC

$15.00 - $17.00

Sold Out

This event is 16 and over

There is a $3 surcharge at the door for 21 and under. This is cash only.

Cherub
Cherub
Jordan Kelley and Jason Huber—shake, stir, and serve up a tasty brew of dance, funk, rock, and electronic music. Think of a tattooed 21st century Parliament-Funkadelic primed for festival stages far and wide, and you’ve got a decent starting point. Straight out of Nashville, TN, the boys initially met at Middle Tennessee State University in 2010. Immediately bonding and forging a lifelong friendship, they like to call it, “The Unfuckwithable.”

“Our friendship has always been based on a mutual respect,” says Jason. “Jordan had an entire record written, but he wasn’t really playing shows. I was playing shows, but I didn’t really have many songs. It made sense to join forces on so many levels. Now, we live together, work together, and play together.”

After a handful of independent albums, CHERUB’s “Doses & Mimosas” began to organically generate serious buzz. It caught the attention of Columbia Records who signed the boys in 2013. A year later, they cooked up their full-length debut, Year of the Caprese, and embarked on a whirlwind ride. Driven by the re-released breakout “Doses & Mimosas,” which racked up over 41 million Spotify streams, the band made their television debut on CONAN, topped HypeMachine, and received props from Rolling Stone, Interview Magazine, The Guardian, Paste, Complex, and many more. They built a diehard and dedicated fan base throwing down on cleverly titled tours like “The Blow’d Tour,” “So… YOU DTF Tour?,” and its obligatory sequel the “…STILL DTF Tour?” Moreover, they became a worldwide main stage festival attraction, tearing up Lollapalooza, Bonnaroo, Glastonbury, Outside Lands, Osheaga, Summer Camp, and even Summer Sonic in Japan.

Along the way, they began assembling what would become their second major label full-length, Bleed Gold, Piss Excellence. 2015 saw them welcome producer and drummer Nick Curtis and guitarist Jordan “JB” Bartlett into the live band, and it definitely made a mark on the creative process.

“Having extra and different energy has been really cool for us,” says Jordan. “The foundation for many of the new songs started with JB playing guitar over a synth line, while I was jamming on a Moog synthesizer. We’ve been nerding out with gear, often creating ideas live first and then dumping then into the computer. Before, we’d begin with some software program and add live instrumentation afterwards. It’s not like we made a Christmas album or an all-acoustic record. It’s still Cherub; it’s just the next level.”
“It’s been fun to break out of our normal habits in the studio and experiment with new songs,” adds Jason. “Everything has a more organic feel. We’ve been going back to things that inspired us growing up. We both love the early nineties rap, R&B, alternative rock, and pop that we grew up with on the radio.”

The first single, “Bleed Gold, Piss Excellence,” struts along on a funky, fiery, and fierce bass line, finger-snaps, and a guitar jangle. In between a talk box transmission that Dr. Dre would approve of, CHERUB churn out a neo-funk disco epic.

“One time, we played this New Year’s Party,” recalls Jordan. “There was a VIP section, which I think is hilarious, but I get it. However, this VIP section had another VIP section inside of it. I think the mindset of people ‘Bobby Bottle Servicing It Up’ is funny.”

“‘Bleed Gold, Piss Excellence’ is the attitude someone in that place might exude,” continues Jason. “It’s a tongue-in-cheek ode to them, but we recognize it’s okay to have a tiny drop of that pompous attitude in you. You should have that kind of confidence; just don’t let it consume you!”

Across the album, the music shuffles from dusty boom bap-style drums a la OutKast into shimmering guitar tones as if DJ Premier were producing Cocteau Twins. It’s a lively and lush sonic palette, breathing new life into nostalgia.

Ultimately, Bleed Gold, Piss Excellence represents the next natural step for CHERUB.
“We put our hearts and souls into it,” Jordan leaves off. “We’re always trying to progress. We don’t want to stick to a certain pattern. I want people to take away that we’re growing and will continue to do so.”

“This album was all about dynamics,” concludes Jason. “Music is supposed to feel alive. You feel it living and breathing when you listen to it. It surprises you. That’s what we wanted with this album.”
Ghost Beach
Ghost Beach
Ghost Beach are the latest pop pioneers to set the internet ablaze with only a couple singles floating around and without any major label backing. The New York-based duo of Josh Ocean and Eric "Doc" Mendelsohn take their '80s influences one step further with Ghost Beach. Only a few months old, they've already perfected a retro-future aesthetic that sounds like the holy trifecta of The Police, Depeche Mode, and Daft Punk, with a little Passion Pit sprinkled on top for good measure. Josh plays the jilted lover with vocal panache as Eric's soaring synths, guitars and forever young harmonies are plucked right out of Neverland. Ghost Beach is more about a time than a place, and that time is now.
- Andrew Hwang

Ghost Beach are seductively good, with endless factors shaping their sound. In parts it sounds like synth-laden '80s pop, and on others resembles a punk-rock vibe with lengthy guitar solos, like on single "First Time". Their confused adolescent genre is a result of influences from the likes of Depeche Mode, Daft Punk and The Police. The American pairing are reminiscent of an early Hot Hot Heat, with a semi-fem vocal, unashamedly bathing in a pop bath – and I don't mean the bubbles. They produced something that's a lot more grown up. Saying that, they have the fun factor, the nonchalant attitude, and a contagious "let's not stop partying until we throw up" glitter factor.
Venue Information:
Music Farm Columbia
1022 Senate Street
Columbia, SC, 29201
http://www.musicfarm.com/venues/music-farm-columbia/upcoming-shows/